A little flowchart I made for Israeli grassroots organizers

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Which most of you out there will not doubt find very boring. I’m totally enjoying my volunteer consulting practice here in Tel Aviv. Produced with Gliffy.

A quick addition to clarify any confusion: the purpose of this chart was to help a young organizer I’m coaching here to understand the trajectory of an online acquisition into the central database and how that faceless name is identified for promotion later. (Another forthcoming chart will explain the stages of acquisition behind this.) A few friends objected that social media seems to get the short-shrift as an engagement tool, which isn’t what I’m saying here. I know that some CRM databases can track social media interactions through custom-built apps, but it’s expensive and not typical. (Post me a comment below if you know otherwise.)

CRM Data Flow for Grassroots Campaigns

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